There has been plenty of discussion over Facebook’s Timeline updates for brands since their announcement last week. Facebook continues to stress the ‘media’ aspect of their platform, specifically with the focus on additional ways you ‘reach’ your audience via various ‘buys’.
While I think Timeline gives brands with interesting stories and rich histories a new way of showcasing those assets it’s still just the start of the entire relationship. The forest within the trees is the interaction they can have with fans via the wall (excuse me, Timeline). Far too many brands just focus on the acquisition of likes and high-level stats rather than the longer term relationships they are building.
Also, what is the nature of the relationship? Are your fans just looking for discounts (shallow) or are they truly interested in your organization?
Hello, I'm Josh Hallett. I am currently the Digital Marketing Strategist for Publix Supermarkets.
I counseled brands such as Disney, PlayStation and NetApp to name just a few.
I'm a do-er, not a talker.