DHS5

In-Store Convenience or Failed Reminder?

On April 16, 2011, in Marketing, by Josh Hallett
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Plenty has been written about Blockbuster v. Netflix so no need to hash through that. However, seeing these in-store Blockbuster kiosks in mini-marts makes me think less about convenience and serves more of a reminder of how far they have fallen. From thousands of large retail stores, to “we can be like Redbox” vending machines. I’m waiting for all the tax-service sign wavers to start holding up Blockbuster signs.

It’s like the old star athlete that refuses to retire. Just sad.

 

One Response to In-Store Convenience or Failed Reminder?

  1. Ike says:

    Josh, there was an internal memo circulated throughout Blockbuster by one of the board members about five or six years ago, complaining about how the current management was squelching the idea of remote automated kiosks. Failure to look at the future means failure to deal with it.

    For what it’s worth, Redbox didn’t start with movies, either. They experimented with all sorts of things before focusing on DVDs (and now games).

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