Why? That’s What I’m Asking, A Lot

On February 8, 2011, in Social Media, by Josh Hallett

Last year I ranted about the ‘should’ – that was the rash of folks always saying what a brand ‘should’ do. My response/rant was asking how? How to plan, execute, scale and measure these ideas?

Lately though, before we even get to the how, I’m asking why? Why would we do this? If it’s for the sake of doing it, then sorry, not interested. Don’t get me wrong I’m all for experimentation, but it has to have some structure.

Everybody has a finite amount of time and budget, with that comes the need to prioritize. That’s where the why comes in. How does something new (usually a shiny object) fit into those priorities? Yep, thought so.


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